About the author
Ulrich Renz was born in Stuttgart in 1960. He has
been working as a medical doctor and a publisher of medical and
scientific literature. He is now a freelance writer. In 2001 he
published Die Kunst, weniger zu arbeiten, in 2003 Was ich mir
wünsche, ist ein Clown, and in 2005 and 2008 the thrillers for children Auf
der Spur der Erpresser and Auf der Jagd nach Giant Blue.
More about the author ...
is a scandal. The beautiful baby is given more attention than a less
attractive one, the pretty waitress earns a higher tip than her more
homely colleague, the more attractive candidate gets a higher salary
offer, the better looking politician more votes.
beauty have so much power over us? How comes that beauty takes centre
stage in our dreams, longings and fantasies? The world’s biggest
cosmetics company is worth three times as much as the world’s biggest
car manufacturer, General Motors. The media, movie and publishing
industry make a living on nothing else than providing us with pictures
of beautiful faces and bodies around the clock.
But: What is
it that makes someone „beautiful“? Where in a face is that magic that
attracts our gazes? Our gazes? Isn´t beauty in the eye of the
takes us on an expedition into the world of attractiveness research. He
makes us acquainted with evolutionary biologists performing
glue-and-scissors-operations on the plumage of tropical birds, and
neuroscientists peeping into the depth of the human brain in order to
uncover the traces that a pretty face leaves in the brains of our fellow
The Science of Beauty is not only a fascinating report about one
of the most challenging fields in modern science. It also takes issue
with the compulsive fixation of our society on beauty and makes some
suggestions for a more composed and self conscious way of dealing with
book description (PDF)